Available on negotiated plans. White Label appears under Settings only for workspaces on a custom contract. If you don’t see it, talk to your account manager — see pricing.

White Label lets you deliver a fully branded analytics and AI experience to your own users — under your name, your logo, and optionally your domain. Your customers work with dashboards and agents without ever seeing the Supaboard brand. It runs as a separate, lightweight application that you share as a URL or embed in your product.

A note on naming. This feature is called White Label in the settings sidebar, but parts of the product still call it MiniBoard — the settings URL is /settings/mini-board, and you’ll see “Setup Miniboard” and “Adds users directly to this MiniBoard” on the screen itself. They are the same thing.

How It Works

When you configure White Label, Supaboard generates a unique link for your workspace. Anyone who visits it — or has it embedded inside your product — gets a stripped-down, branded version of Supaboard that shows only the features you choose to expose. The branded app is a separate application from the main Supaboard interface. Your users sign in to it directly, see only your branding, and have no path to Supaboard’s own administrative UI.

Your product
└── Embedded iframe (or standalone URL)
    └── Your branded analytics app
        ├── Dashboards        (if enabled)
        ├── Ask Analysts      (if enabled)
        ├── Agents            (if enabled)
        ├── Data Source       (if enabled)
        ├── Query Builder     (if enabled)
        └── MCP & Tools       (if enabled)

Accessing White Label Settings

Navigate to Settings → White Label in the sidebar. The page has two states:

State	What you see
Not yet configured	”You haven’t setup your miniboard yet.” alongside a Setup Miniboard button
Configured	Your link in read-only form, a copy button, and an edit button that opens the configuration screen

The edit button’s tooltip currently reads “Open in new tab”, but it opens the configuration form. This is a known label bug, not a different action.

Everything else on this page — the configuration form and the user management card — lives on that configuration screen.

Your Link

Your link is generated automatically from your workspace namespace and is displayed read-only. Click the copy button to put it on the clipboard. Share it with your users, embed it in an iframe in your product, or point a custom domain at it. The URL encodes your workspace namespace so the branded app knows which configuration, dashboards, and agents to load.

The Configuration Form

The form is four sections. The submit button is Update, and it stays disabled until at least one feature is selected.

Domain

A single Custom Domain field. See Custom Domain below.

Branding

Every branding field is optional — anything left blank falls back to your workspace defaults.

Field	Description
Name	Your company or product name. Shown in the branded app’s header and sidebar in place of “Supaboard”.
Description	A short subtitle displayed alongside the name.
Theme	`light`, `dark`, or `auto`.
Upload Logo	Upload an image file. Rendered at 42×42px, rounded. Replaces the Supaboard logo entirely. Once uploaded, the button becomes Replace Logo, and hovering the preview reveals a cross to remove it.

Theme options

Option	Behaviour
light	Always renders in light mode
dark	Always renders in dark mode
auto	Follows the user’s operating system preference

Access & Control

Contains the sidebar toggle, the Feature Access grid, and the AI Disclaimer field — all covered below.

Feature Access

Choose which parts of Supaboard your branded users can reach. Eight options are offered, all enabled by default for a new configuration. At least one must stay selected — the Update button is disabled otherwise.

Feature	What it exposes	Available in the branded app
Ask Analysts	The conversational AI interface — your users chat with your configured agents in plain English	Yes
Dashboard	The dashboard viewer — dashboard groups and pages, with all widget types	Yes
Data Source	Browse connected databases, tables, and records	Yes
Agents	View and configure agents	Yes
Query Builder	Write and run queries directly	Yes
MCP & Tools	Connected MCP tools	Yes
Automations	—	Not yet
Datasites	—	Not yet

Automations and Datasites are selectable but have nothing behind them. The branded app has no screens for either, so enabling them has no effect today. Leave them off until they ship.

Disabled features do not appear in the branded app’s navigation at all — they are not hidden behind a permission error, they simply do not exist for that user.

Restricting to Dashboard only suits read-only, customer-facing portals where AI chat isn’t appropriate. Ask Analysts only works well for internal support tools or data assistants where a fixed dashboard isn’t the point.

Sidebar Visibility

Show sidebar — a toggle, on by default.

State	Behaviour
On	The left navigation sidebar is visible. Users browse between dashboards and features themselves.
Off	The sidebar is hidden and the app fills the full width. You then have to manage navigation manually — there is no built-in way for users to move between features.

AI Disclaimer

An optional plain-text block shown to users inside the AI chat interface — typically used for limitations, data freshness, or legal notices. Example uses:

“This assistant provides estimates based on available data. Always verify critical figures with your finance team.”
“Data is refreshed every 24 hours. Figures may not reflect same-day activity.”

Adding Users in Bulk

Below the configuration form is a Users card:

Adds users directly to this MiniBoard. They are auto-verified — no welcome email is sent.

Click Add Users to open the modal. Each row collects:

Field	Notes
Email	The user’s login address
First name / Last name	Display name
Feature Access	The same eight-feature grid as the workspace configuration, set per user
Role	Admin, Editor, or Viewer

Click Add row to provision several people at once, then Add Users to submit.

The credentials screen — read this before you click Add Users

On success the modal replaces itself with a User Credentials screen listing each email alongside a generated password, above a warning:

Save these passwords now — they will not be visible again after this dialog is closed.

The passwords are generated by Supaboard and are not recoverable. Once you close this dialog they are gone, and there is no way to look them up again. Click Copy credentials to copy every email/password pair to your clipboard as JSON before clicking Done.

Have somewhere to paste them ready before you submit the form. Closing the dialog early means resetting those users’ passwords by hand.

Custom Domain

Enter a domain in the Custom Domain field to serve the branded app from your own URL (e.g. analytics.yourcompany.com) instead of the default Supaboard-hosted one.

This field is a plain text input — there is no verification step, no status indicator, and no way to test it from the settings screen. The DNS side is arranged out of band: contact your account manager for the target CNAME value and setup instructions, and expect the field and the DNS record to be configured separately.

Signing In to the Branded App

Your users authenticate separately from the main Supaboard app, on a login page that carries your branding. Email and password is the only method. The branded login page does not offer Google or Microsoft sign-in, even though the main Supaboard app does.

Step	Behaviour
Workspace check	The email is checked against your workspace before the password is verified. Someone who isn’t a member gets “You don’t have access to this workspace.”
Work email	Personal-domain addresses (Gmail, Hotmail, and similar) are rejected at sign-in.
MFA	If multi-factor authentication is enabled for your workspace, users are prompted for an OTP code after the password step.
Session	Sessions are stored in the user’s browser. Users are not asked to sign in again on subsequent visits until the session expires.

Password requirements

These apply when a user sets a password:

At least 8 characters
One uppercase letter
One lowercase letter
One number
One symbol from @$!%*#?&
No other special characters — anything outside letters, numbers, and that symbol set is rejected

Passwords issued through bulk add already satisfy these rules.

What Your Users See

Header and sidebar carry your logo and company name — no Supaboard branding
Theme (light/dark/auto) is applied across every page
Navigation shows only the features you enabled
Login page carries your branding
Dashboards render in view mode — users can use filters, hover charts, drill through data, and export widgets, but cannot enter edit mode
Ask Analysts provides the full conversational experience — conversations, history, file attachments, and widget generation — inside your shell

Your users can reach their own profile settings (name, avatar, password) but have no path to workspace administration, billing, team management, or the main Supaboard interface.

Permissions

Action	Minimum role
Open Settings → White Label	Admin · Owner
Configure branding, features, sidebar, disclaimer	Admin · Owner
Bulk add users	Admin · Owner
Set a custom domain	Admin · Owner (coordinate with your DNS administrator)

White Label configuration is workspace-wide — there is one configuration per workspace, and it applies to every user of the branded app. Per-user differences are set through the Feature Access grid when you add users, or afterwards from Settings → Team Members.

Getting started

Features

Supaboard Release Notes

White Label

How It Works

Accessing White Label Settings

Your Link

The Configuration Form

Domain

Branding

Theme options

Access & Control

Feature Access

Sidebar Visibility

AI Disclaimer

Adding Users in Bulk

The credentials screen — read this before you click Add Users

Custom Domain

Signing In to the Branded App

Password requirements

What Your Users See

Permissions

​How It Works

​Accessing White Label Settings

​Your Link

​The Configuration Form

​Domain

​Branding

​Theme options

​Access & Control

​Feature Access

​Sidebar Visibility

​AI Disclaimer

​Adding Users in Bulk

​The credentials screen — read this before you click Add Users

​Custom Domain

​Signing In to the Branded App

​Password requirements

​What Your Users See

​Permissions

How It Works

Accessing White Label Settings

Your Link

The Configuration Form

Domain

Branding

Theme options

Access & Control

Feature Access

Sidebar Visibility

AI Disclaimer

Adding Users in Bulk

The credentials screen — read this before you click Add Users

Custom Domain

Signing In to the Branded App

Password requirements

What Your Users See

Permissions